Alexander Wang at Coachella

April 13th, 2014


H&M announced their next designer collaboration with Alexander Wang at their second annual Coachella fete, a late night dance party. Who spotted: Katy Perry, Robert Pattinson, Kate Bosworth, Alexander Skarsgard
Florence Welch, Chanel Iman, Fergie, Rosie Huntington-Whiteley, Jourdan Dunn, and Zoe Kravitz
LED lights and lasers projecting the Alexander Wang x H&M collaboration logo
“I think it’s awesome that Alexander Wang is doing a collection with H&M and making it more accessible to everybody because I don’t know one person that is not a fan of his designs. I love it – I really love it!” said Iggy Azalea.

“I am honored…This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle,” said Alexander Wang.
“There is something so inspirational about Alex. I’m really excited to see what he brings to the brand and I’m sure everyone will want everything,” added Kate Bosworth on her way into the event.

PHOTOS: Getty Images

Beyonce as Mrs. Carter for H&M

March 21st, 2013

In the eternal debate whether fashion companies should use supermodels or celebrities, Beyonce just put an end to the argument. H&M must have paid a packet to get B to shill their short shorts, but here she is in an ad for their summer line and she has put Gisele, Kate Moss, Cindy Crawford, Daria, Magdalena and all the new models to shame. The ad not only promotes her Mrs. Carter tour, but even makes me want to run over to H&M to shop. WOW!Beyonce Summer H&M