Subway Diplomacy

January 24th, 2014

If ping pong opened up China (it was actually a communist plot that worked), perhaps Mrs. Obama visiting a Subway on Thursday Michelle Obamawith some fun sports figures could pave the way to some healthier meals for kids. Flotus tucks into a sub sandwich.Michael Phelps, Michelle Obama, Justin Tuck With Michael Phelps and Justin Tuck. Michelle Obama, Nastia Liukin The First Lady puts in her order . . . herself–to Nastia Liukin! Nastia Liukin, Jared Fogle Nastia Liukin high-fives. Michael Phleps VP of Subway meets Michael Phelps.

First Lady Michelle Obama today announced that SUBWAY® restaurants joined the Partnership for a Healthier America (PHA) in a three-year commitment to promote healthier choices to kids, including launching its largest child-targeted marketing effort. As part of its commitment, the SUBWAY® restaurant chain will launch a series of campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its children’s menu offerings.
“I’m excited about these initiatives not just as a First Lady, but also as a mom,” mentioned Mrs. Obama. “Subway’s kids’ menu makes life easier for parents, because they know that no matter what their kids order, it’s going to be a healthy choice.”
The SUBWAY® restaurant chain is the first and only quick service chain to join PHA, which works with the private sector and Mrs. Obama – PHA’s honorary chair – to broker meaningful commitments to help end childhood obesity.
SUBWAY® restaurant chain will only offer items on its kids menu that meet strong nutritional guidelines, including offering apples as a side and low-fat or non-fat milk or water as an additional possible drink order.
“Ending childhood obesity is a cause that has been near and dear to SUBWAY® since we introduced the Fresh Fit for Kids Meals in 2007,” said Suzanne Greco, vice president of R&D and Operations for the SUBWAY® brand. “With this partnership with PHA, we will now reach millions of kids as part of a healthier eating education campaign.”