Just when you thought Paris Hilton had bedazzled everything last item that could be, er, bedazzled, someone out there upped the ante. Meet the BLOW e-Hookah. At the American Music Awards Reza Farahan, of Shahs of Sunset test drove a diamond-bedazzled LED light-up hookah–smokeless, electronic, natch. Flavors included frosted cinnamon bun and acai Berry. Lets just say it is a we bit more conspicuous than an electronic cigarette.